{"id":146237,"date":"2025-02-20T12:02:46","date_gmt":"2025-02-20T19:02:46","guid":{"rendered":"http:\/\/elitetradepainting.com.user.s406.sureserver.com\/franchise\/?page_id=146237"},"modified":"2025-10-17T11:24:30","modified_gmt":"2025-10-17T17:24:30","slug":"our-story","status":"publish","type":"page","link":"https:\/\/elitetradepainting.com\/franchise\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; back_image=&#8221;145352&#8243; back_position=&#8221;center bottom&#8221; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;95&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;206230&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;117891&#8243;][vc_custom_heading heading_semantic=&#8221;h1&#8243; text_size=&#8221;h1&#8243; sub_lead=&#8221;yes&#8221; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;213397&#8243; subheading=&#8221;For over 40 years, Elite Trade Painting has been saying \u201cyes\u201d to homes and businesses across Canada, transforming spaces with our commitment to quality and service.&#8221;]\u201cYes\u201d to expertise. \u201cYes\u201d to growth. \u201cYes\u201d to excellence.[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;170003&#8243;]Now, what started as a student painting business in 1982 has grown into one of Canada\u2019s most trusted franchises with locations from coast to coast, Vancouver to Halifax.<\/p>\n<p>Our <a href=\"\/franchise\/success-stories\/\"><u>success<\/u><\/a> is built on a simple yet powerful philosophy: keep things simple, follow clear processes, and deliver exceptional service and elite results\u2014every time.[\/vc_column_text][vc_empty_space empty_h=&#8221;1&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;175308&#8243; css=&#8221;.vc_custom_1738097686660{padding-bottom: 0px !important;}&#8221; el_class=&#8221;overflow-hidden&#8221;][vc_single_image media=&#8221;147016&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; uncode_shortcode_id=&#8221;166127&#8243; el_class=&#8221;unmask-blob-2&#8243;][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;2&#8243; bottom_padding=&#8221;3&#8243; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;95&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;162468&#8243; overlay_color_type=&#8221;uncode-palette&#8221; row_name=&#8221;About Us&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_visibility=&#8221;yes&#8221; medium_width=&#8221;0&#8243; mobile_visibility=&#8221;yes&#8221; mobile_width=&#8221;0&#8243; width=&#8221;5\/12&#8243; uncode_shortcode_id=&#8221;175308&#8243; css=&#8221;.vc_custom_1738097686660{padding-bottom: 0px !important;}&#8221; el_class=&#8221;overflow-hidden&#8221;][vc_single_image media=&#8221;147017&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; uncode_shortcode_id=&#8221;116284&#8243; el_class=&#8221;unmask-blob-2&#8243;][\/vc_column][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;3&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;7\/12&#8243; uncode_shortcode_id=&#8221;188283&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; uncode_shortcode_id=&#8221;472905&#8243; subheading=&#8221;When you become an Elite Trade Painting franchisee, you\u2019ll have access to 40 years of proven expertise and a sophisticated system that sets us apart in the industry.&#8221;]Why Elite Trade Painting?[\/vc_custom_heading][vc_accordion no_toggle=&#8221;yes&#8221; typography=&#8221;advanced&#8221; sign=&#8221;plus&#8221; content_border=&#8221;yes&#8221; gutter_simple=&#8221;1&#8243; active_bg_color=&#8221;color-xsdn&#8221; radius=&#8221;lg&#8221; shadow=&#8221;lg&#8221; titles_size=&#8221;h4&#8243; titles_weight=&#8221;600&#8243; uncode_shortcode_id=&#8221;150761&#8243; active_bg_color_type=&#8221;uncode-palette&#8221; active_tab=&#8221;1&#8243;][vc_accordion_tab icon=&#8221;fa fa-telescope&#8221; gutter_size=&#8221;2&#8243; column_padding=&#8221;0&#8243; title=&#8221;Proven Systems and Technology&#8221; tab_id=&#8221;1666002628-1-621668439046639171560804360617394849311511740089564646&#8243;][vc_column_text uncode_shortcode_id=&#8221;178644&#8243;]Our custom software and estimating system enables franchisees to deliver professional quotes to clients before they leave their property\u2014something other competitors take days to do.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-key2&#8243; gutter_size=&#8221;2&#8243; column_padding=&#8221;0&#8243; title=&#8221;Comprehensive Support&#8221; tab_id=&#8221;1666002628-2-571668439046639171560804360617394849311511740089564646&#8243;][vc_column_text uncode_shortcode_id=&#8221;208749&#8243;]From day one, you\u2019ll have access to the same training programs, marketing methods, and operating systems we\u2019ve developed over 40 years in business. We give you the tools and knowledge to succeed.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-search2&#8243; gutter_size=&#8221;2&#8243; column_padding=&#8221;0&#8243; title=&#8221;Strong Market Position&#8221; tab_id=&#8221;c35acc00-dc00-11668439046639171560804360617394849311511740089564646&#8243;][vc_column_text uncode_shortcode_id=&#8221;682302&#8243;]We\u2019ve positioned Elite Trade Painting as a premium option, focusing on quality work and professional service. This has allowed our franchisees to build strong, sustainable businesses with high repeat customers and referrals.[\/vc_column_text][\/vc_accordion_tab][vc_accordion_tab icon=&#8221;fa fa-wallet&#8221; gutter_size=&#8221;2&#8243; column_padding=&#8221;1&#8243; title=&#8221;Diverse Revenue Streams&#8221; tab_id=&#8221;9df1ef24-b65b-2&#8243;][vc_column_text uncode_shortcode_id=&#8221;164815&#8243;]Our franchisees serve residential and commercial clients and offer a wide range of interior and exterior painting, as well as specialized services like epoxy coatings and brick staining. This diversity creates year-round business opportunities.[\/vc_column_text][\/vc_accordion_tab][\/vc_accordion][\/vc_column][\/vc_row][vc_row unlock_row_content=&#8221;yes&#8221; row_height_percent=&#8221;35&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;5&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_color=&#8221;color-dblue&#8221; back_image=&#8221;147010&#8243; parallax=&#8221;yes&#8221; overlay_color=&#8221;color-dblue&#8221; overlay_alpha=&#8221;85&#8243; gutter_size=&#8221;3&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;409552&#8243; back_color_type=&#8221;uncode-palette&#8221; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;736129&#8243;][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_use_pixel=&#8221;yes&#8221; align_horizontal=&#8221;align_center&#8221; gutter_size=&#8221;3&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/1&#8243; uncode_shortcode_id=&#8221;602980&#8243; column_width_pixel=&#8221;900&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; sub_lead=&#8221;yes&#8221; uncode_shortcode_id=&#8221;766147&#8243; subheading=&#8221;Our success isn\u2019t just about paint. It\u2019s built on professionalism, reliability, and service. From the moment our teams arrive at a property to quote until the final brush stroke is complete, we maintain the highest standards of quality and professionalism. Here\u2019s what sets us apart.&#8221;]The Elite Trade Painting Difference[\/vc_custom_heading][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;167908&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-target2&#8243; size=&#8221;fa-2x&#8221; heading_semantic=&#8221;p&#8221; uncode_shortcode_id=&#8221;146333&#8243; title=&#8221;Professional Standards&#8221;]Every project follows our four core rules: everything that should be painted is painted, anything that shouldn\u2019t be painted remains untouched, all lines are straight and all surfaces are smooth, and we leave behind a clean site and a high-quality finish.[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-profile-male&#8221; size=&#8221;fa-2x&#8221; heading_semantic=&#8221;p&#8221; uncode_shortcode_id=&#8221;146109&#8243; title=&#8221;Customer Focus&#8221;]Our web-based system provides clients with permanent access to their paint contracts, work requests, color information, and billing.[\/vc_icon][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; style=&#8221;dark&#8221; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;1\/2&#8243; uncode_shortcode_id=&#8221;586866&#8243;][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-chat&#8221; size=&#8221;fa-2x&#8221; heading_semantic=&#8221;p&#8221; uncode_shortcode_id=&#8221;209288&#8243; title=&#8221;Clear Communication&#8221;]We believe in transparent, detailed quotes that outline exactly what products we\u2019ll use and what processes we\u2019ll follow. No hidden fees and no surprises.[\/vc_icon][vc_icon position=&#8221;left&#8221; icon=&#8221;fa fa-attachment&#8221; size=&#8221;fa-2x&#8221; heading_semantic=&#8221;p&#8221; uncode_shortcode_id=&#8221;114755&#8243; title=&#8221;Quality Partnerships&#8221;]We\u2019ve developed strong relationships with leading paint manufacturers over the years, so our franchisees have access to the best products in the industry.[\/vc_icon][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;3&#8243; back_image=&#8221;145352&#8243; back_position=&#8221;center top&#8221; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;95&#8243; gutter_size=&#8221;2&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; style=&#8221;inherited&#8221; uncode_shortcode_id=&#8221;478457&#8243; overlay_color_type=&#8221;uncode-palette&#8221; back_size=&#8221;contain&#8221;][vc_column width=&#8221;1\/1&#8243;][vc_custom_heading text_size=&#8221;h1&#8243; sub_reduced=&#8221;yes&#8221; uncode_shortcode_id=&#8221;435345&#8243;]Meet the Team[\/vc_custom_heading][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;146997&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; uncode_shortcode_id=&#8221;252359&#8243; el_class=&#8221;unmask-blob-1&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;471427&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;138012&#8243;]Mike Benteau, Founder[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;918833&#8243;]With over 40 years in the painting industry, Mike has transformed Elite Trade Painting into one of Canada\u2019s most sophisticated service franchises. He recognized early on that success in the painting industry wasn\u2019t just about quality work; it was about developing systems that deliver consistent results and exceptional customer service. As founder, he has played a key role in creating Elite Trade Painting\u2019s proprietary estimating system and operational processes, drawing from decades of hands-on experience in the field. Based in Halifax, Mike continues to lead the company\u2019s vision of combining professional expertise with technological innovation to revolutionize the painting industry.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][vc_row_inner limit_content=&#8221;&#8221;][vc_column_inner width=&#8221;1\/3&#8243;][vc_single_image media=&#8221;146995&#8243; media_width_percent=&#8221;100&#8243; media_ratio=&#8221;one-one&#8221; uncode_shortcode_id=&#8221;162917&#8243; el_class=&#8221;unmask-blob-2&#8243;][\/vc_column_inner][vc_column_inner column_width_percent=&#8221;100&#8243; gutter_size=&#8221;2&#8243; overlay_alpha=&#8221;50&#8243; shift_x=&#8221;0&#8243; shift_y=&#8221;0&#8243; shift_y_down=&#8221;0&#8243; z_index=&#8221;0&#8243; medium_width=&#8221;0&#8243; mobile_width=&#8221;0&#8243; width=&#8221;2\/3&#8243; uncode_shortcode_id=&#8221;351550&#8243;][vc_custom_heading heading_semantic=&#8221;h3&#8243; text_size=&#8221;h3&#8243; uncode_shortcode_id=&#8221;101236&#8243;]Scott Murray, VP, Franchise Operations[\/vc_custom_heading][vc_column_text uncode_shortcode_id=&#8221;189975&#8243;]Scott has nearly 20 years of industry experience, including 15+ years of experience in Elite Trade Painting. As a partner in the franchise system, and owner of the Moncton, New Brunswick location, Scott has a unique dual perspective that benefits the entire franchise network. He joined Elite Trade Painting during its first major expansion and played a key role in developing the company\u2019s systems, technology, and software infrastructure. As a franchise owner, he ensures our support systems are practical and effective for franchisees across the country. Scott\u2019s expertise in operations and technology helps drive the company\u2019s growth and innovation.[\/vc_column_text][\/vc_column_inner][\/vc_row_inner][\/vc_column][\/vc_row][vc_row][vc_column width=&#8221;1\/1&#8243;][uncode_block id=&#8221;146441&#8243;][\/vc_column][\/vc_row]<\/p>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>[vc_row row_height_percent=&#8221;0&#8243; override_padding=&#8221;yes&#8221; h_padding=&#8221;2&#8243; top_padding=&#8221;3&#8243; bottom_padding=&#8221;2&#8243; back_image=&#8221;145352&#8243; back_position=&#8221;center bottom&#8221; overlay_color=&#8221;color-xsdn&#8221; overlay_alpha=&#8221;95&#8243; gutter_size=&#8221;4&#8243; column_width_percent=&#8221;100&#8243; shift_y=&#8221;0&#8243; z_index=&#8221;0&#8243; content_parallax=&#8221;0&#8243; uncode_shortcode_id=&#8221;206230&#8243; overlay_color_type=&#8221;uncode-palette&#8221;][vc_column column_width_percent=&#8221;100&#8243; position_vertical=&#8221;middle&#8221; [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":145374,"parent":0,"menu_order":2,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-146237","page","type-page","status-publish","has-post-thumbnail","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/elitetradepainting.com\/franchise\/wp-json\/wp\/v2\/pages\/146237","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/elitetradepainting.com\/franchise\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/elitetradepainting.com\/franchise\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/elitetradepainting.com\/franchise\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/elitetradepainting.com\/franchise\/wp-json\/wp\/v2\/comments?post=146237"}],"version-history":[{"count":24,"href":"https:\/\/elitetradepainting.com\/franchise\/wp-json\/wp\/v2\/pages\/146237\/revisions"}],"predecessor-version":[{"id":147041,"href":"https:\/\/elitetradepainting.com\/franchise\/wp-json\/wp\/v2\/pages\/146237\/revisions\/147041"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/elitetradepainting.com\/franchise\/wp-json\/wp\/v2\/media\/145374"}],"wp:attachment":[{"href":"https:\/\/elitetradepainting.com\/franchise\/wp-json\/wp\/v2\/media?parent=146237"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}